When you come into your dental practice every morning:”do you want to be right, or do you want to have a business?”
If you want to have a business, keep reading…
You made the right choice. In this case customer/patient service must be second to none. It is essential that every patient feels like a “million bucks”. Treat every individual special, people are not numbers and they are not just dollar signs.
Being a good dentist and having high standards will make it easy for you to keep clientele happy. Don’t cut corners… don’t try to save pennies at a cost of losing dollars…
So, what happens when that particular patient is dissatisfied? You have to disarm the situation. As the cliché quote goes: “customer is always right!” If you start proving that your right than the patient will hate you. If you agree that the patient is right and you are wrong than Pandoras box is opened. No one is right, no one is wrong. A solution must be found where you as the dentist preemptively create a scenario where everyone is happy.
You are a referral business, don’t let your ego get in the way.
Furman Dental Consulting 